The influence of Corporate Social Responsibility (CSR) on Corporate Communication

Seminar paper from the year 2019 in the subject Business economics - Corporate communication, grade: 1.3, University of Applied Sciences Aschaffenburg, language: English, abstract: This term paper discusses in which ways the considerations of Corporate Social Responsibility (CSR) affect the content and media of corporate communication with different stakeholder groups in the global market. Besides that, the term paper describes and discusses how companies and organizations should take CSR into consideration in their communication strategy. In the last decade, the topic of Corporate Social Responsibility has become an important issue for many companies and organizations worldwide. Many multinational companies and organizations demonstrate their social responsibility by taking appropriate action. Companies as well as organizations get increasingly involved in CSR through ecological and social projects like charity events or the support of organizations like UNICEF or the Red Cross. Many organizations and companies also demonstrate their commitment through the membership of the Global Compact or other initiatives, by weighing in advance their environmental impact of their foreign operations or by ensuring that their overseas activities are contributing to poverty alleviation in the areas where they are established. Corporate Social Responsibility has an incredible impact on the overall performance of companies ¿ assists their financial stability, promotes profits empowers skilled employees, increases access to Investment and capital. The implementation of CSR concepts requires companies and organizations to behave lawfully, reducing the risk of sanctions and helping to open and retain loyal customers. CSR has consequently become an integral part of the corporate communication and is applied at different levels in relation to different stakeholder groups, since multinational companies and organizations increasingly communicate their corporate social responsibility activities. As a result, corporate communication is affected by the CSR activities of a company and should be taken into consideration in the communication strategy of companies or organizations.