The Influence of E-Commerce, Prices and Design on Purchasing Decision di Nurul Nadzfah Nanda edito da LAP Lambert Academic Publishing
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The Influence of E-Commerce, Prices and Design on Purchasing Decision

EAN:

9786200248411

ISBN:

6200248419

Pagine:
124
Formato:
Paperback
Lingua:
Inglese
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Descrizione The Influence of E-Commerce, Prices and Design on Purchasing Decision

Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions

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