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The Influence of E-Commerce, Prices and Design on Purchasing Decision
- Editore:
LAP Lambert Academic Publishing
- EAN:
9786200248411
- ISBN:
6200248419
- Pagine:
- 124
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Influence of E-Commerce, Prices and Design on Purchasing Decision
Based on the results of Test-F simultaneously, it can be seen that e-commerce, product pricing and product design has significant positive effect on purchasing decisions. Based on the results of the partial t-test, it can be seen that e-commerce has positive and significant influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the price of the product and a significant positive influence on purchasing decisions. Based on the results of the partial t-test, it can be seen that the design of the product and a significant positive influence on purchasing decisions
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