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Industrial Marketing Research: Management and Technique
Management And Technique
- Editore:
ROUTLEDGE
- Collana:
- Routledge Library Editions: Ma
- EAN:
9781138791633
- ISBN:
1138791636
- Pagine:
- 284
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Industrial Marketing Research: Management and Technique
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
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