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Industrial Collaboration with Japan
- Editore:
Routledge
- EAN:
9780415588621
- ISBN:
0415588626
- Pagine:
- 144
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Industrial Collaboration with Japan
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
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