Incorporating Systematic Business Planning for a New Venture
Practical start-up application focussing on manufacturing an innovative product supporting wine consumption
- Editore:
AV Akademikerverlag
- EAN:
9783639788259
- ISBN:
3639788257
- Pagine:
- 112
- Formato:
- Paperback
- Lingua:
- Tedesco
Descrizione Incorporating Systematic Business Planning for a New Venture
This book describes an approach to developing a business concept for a new venture start-up. The idea is to offer avid wine consumers a trendy and lifestyle-driven product for tasting and drinking. The emphasis lies in the ability to develop a business plan for a new venture, where the product will be both produced and sold, discussing strategic aspects of the start-up and implementation processes. A planned business model, developed by the author, is also described and discussed, with the patent registration for the product rounding off the process. Firstly, a general business concept describes the three important aspects of the aforesaid business model. The adaption of this general concept to the special business model for a planned company is then illustrated. Secondly, the process of the patent registration for the product is defined and includes a procedure for the implementation and costs. Finally, the main part of the thesis describes the essential variables of forming a new venture. The results, together with further improvements and sequential steps, are outlined in the conclusion.
