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Inclusive Place Branding
Critical Perspectives On Theory And Practice
- Editore:
Taylor & Francis Ltd
- EAN:
9780367877316
- ISBN:
0367877317
- Pagine:
- 196
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Inclusive Place Branding
Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored
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