Impact Of Opinion Leaders On Consumer Decision Making Process di Sunitha Chakravarthy, Veera Bhavani Prasad Goli edito da LAP Lambert Academic Publishing
Alta reperibilità

Impact Of Opinion Leaders On Consumer Decision Making Process

EAN:

9783659692253

ISBN:

3659692255

Pagine:
452
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Impact Of Opinion Leaders On Consumer Decision Making Process

Opinion leaders play supportive role to the consumers in enabling them to take informed decisions. Their expertise and experience will reduce the risk involved in consumer decision making(CDM). The different stages of Consumer Decision Making process invariably create dilemmas in the buyer's minds.The personality profile and the proximity of the opinion leaders tend to provide the reassurance on their choices to the buyers. This will reduce the consumer dissonance associated with the product purchases. This book focuses on the personality profile of the opinion leaders and opinion seekers, the buying motives, brand usage, brand switching, the impact of opinion leaders on problem identification, information search, evaluation of alternatives and choice processes.

Spedizione gratuita
€ 77.43
o 3 rate da € 25.81 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Impact Of Opinion Leaders On Consumer Decision Making Process
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti