Impact of Corporate Social Responsibility(CSR) on consumer behaviour
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659917622
- ISBN:
3659917621
- Pagine:
- 184
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Impact of Corporate Social Responsibility(CSR) on consumer behaviour
Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations
Fuori catalogo - Non ordinabile
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