Alta reperibilità
Huntington, C: Black Social Dance in Television Advertising
An Analytical History
- Editore:
McFarland
- EAN:
9780786459445
- ISBN:
0786459441
- Pagine:
- 200
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Huntington, C: Black Social Dance in Television Advertising
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
o 3 rate da € 12.73 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
