How to Promote Your Book: A Practical Guide to Publicizing Your Own Title

"Written for self-published book authors as well as commercially published authors who want to participate in promoting their own book, How to Promote Your Book guides the reader through every aspect of promotion, including creating sales sheets, press releases, and press kits; obtaining blurbs and reviews; getting coverage from both traditional and Internet-based media; getting speaking engagements; using social media; attending and exhibiting at book fairs and trade shows; and more"--