The Hero Factor

It's not pröt over people that will make your business successful-it's when you combine people and pröts that you become A HERO LEADERThere are leaders. Then there are HERO leaders-those who go beyond providing free coffee in the office or giving 10 percent of proceeds to charity. This book is for the leaders, entrepreneurs, and small business owners who understand what Henry Ford meant when he said, "a business that makes nothing but money is a poor business." Hero leaders make money, but they also create a culture in which people are the priority. Hero leaders not only go the extra mile-they take their teams along for the ride.