Herbert Bayard Swope

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Herbert Bayard Swope (January 5, 1882 - June 20, 1958) was a U.S. editor and journalist. Born in St. Louis, Missouri, he was the younger brother of businessman Gerard Swope. Swope spent most of his career at the New York World newspaper. He was the first recipient of the Pulitzer Prize for Reporting in 1917 for a series of articles that year entitled "Inside the German Empire" The articles formed the basis for a book released in 1917 entitled Inside The German Empire: In The Third Year Of The War, which he wrote with James W. Gerard. He is known for saying, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." He is also credited with coining the phrase "Cold War." He was the first newspaperman to employ the "op-ed" concept of opinion pieces printed opposite the editorial page.