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Handbuch Messe-, Kongress- und Eventmanagement.
2., aktualisierte und erweiterte Auflage.
- Editore:
Wissenschaft & Praxis
- EAN:
9783896737694
- ISBN:
3896737694
- Pagine:
- 458
- Formato:
- Hardback
- Lingua:
- Tedesco
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Descrizione Handbuch Messe-, Kongress- und Eventmanagement.
»Handbook for Exhibition, Conference and Event Management«: The second edition of the Handbook is aimed at students and practitioners in the so-called MICE sector. As a basic compendium, it presents and explains important topics of all live communication segments. The articles written by experts from the DHBW network are to be understood as a condensed form in order to deal with key terms and topics of the industry. References to journals and other publications enable a deeper understanding of the findings.
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