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Handbook of Tourist Behavior
Theory & Practice
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Advances in Tourism
- EAN:
9780415993609
- ISBN:
0415993601
- Pagine:
- 268
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Handbook of Tourist Behavior
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
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