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A Handbook of Persuasive Tactics
A Practical Language Guide
- Editore:
Taylor & Francis Ltd
- EAN:
9781138868274
- ISBN:
1138868272
- Pagine:
- 432
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione A Handbook of Persuasive Tactics
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
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