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Handbook Of Media Management And Economics
- Editore:
Taylor & Francis Ltd
- EAN:
9781138729292
- ISBN:
1138729299
- Pagine:
- 476
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Handbook Of Media Management And Economics
The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.
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