Handbook of Culture and Consumer Behavior
- Editore:
OXFORD UNIV PR
- Collana:
- Frontiers in Culture and Psych
- EAN:
9780199388516
- ISBN:
0199388512
- Pagine:
- 370
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Handbook of Culture and Consumer Behavior
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
Fuori catalogo - Non ordinabile
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