Alta reperibilità
The Handbook of Brand Management Scales
- Editore:
Taylor & Francis Ltd
- EAN:
9780415742962
- ISBN:
041574296X
- Pagine:
- 310
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione The Handbook of Brand Management Scales
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti