Guidelines for Success in the Chinese Outbound Tourism Market

The Chinese outbound market is conspicuous for its large volume and rapid growth in both departures and expenditure. With continued growth in expenditure of Chinese outbound tourists, destinations around the world are increasingly eager to attract this market. These guidelines aim to provide essential direction on how to attract and cater for Chinese outbound tourists. It presents a general introduction of the Chinese outbound market, its behaviour and key satisfaction factors, a toolkit for destinations to welcome Chinese tourists and a set of future opportunities. The guidelines also highlight five 'Chinese-ready' destinations and briefly list the reasons why they are attractive to Chinese tourists.