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Grundlagen der Mediaplanung.
- Editore:
Duncker & Humblot GmbH
- EAN:
9783428187584
- ISBN:
342818758X
- Pagine:
- 618
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Grundlagen der Mediaplanung.
»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.
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