The Growth Strategies And Marketing Insights From The Works Of Peter Drucker
Growth Strategies and Marketing Insights from the Works of Peter Drucker
- Editore:
John Wiley And Sons Ltd
- EAN:
9780470824061
- ISBN:
0470824069
- Pagine:
- 324
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Growth Strategies And Marketing Insights From The Works Of Peter Drucker
Dr. Robert Swaim developed nine fully US accredited MBA courses and several Drucker EMBA programs based on Drucker's 65 years of contributions to management and society that are now being offered in China. The content of these courses form the basis of many of the chapters in "The Strategic Drucker" including numerous quotations from Drucker's books and articles, as well as from discussions the author had with Drucker over a period of nearly 30 years. This book focuses on strategies for growth and Drucker's views on strategy and strategic planning, sales, marketing, innovation and a number of related topics.
Fuori catalogo - Non ordinabile
€ 32.40
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