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Gonzo Marketing: Winning Through Worst Practices
Winning Through Worst Practices
- Editore:
BASIC BOOKS
- Collana:
- Winning Through Worst Practice
- EAN:
9780738207698
- ISBN:
0738207691
- Pagine:
- 256
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Gonzo Marketing: Winning Through Worst Practices
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty
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