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Gomes-Casseres, B: The Alliance Revolution
The New Shape of Business Rivalry
- Editore:
Harvard University Press
- EAN:
9780674016484
- ISBN:
0674016483
- Pagine:
- 320
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Gomes-Casseres, B: The Alliance Revolution
More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition.< P>
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