Global Market Strategies
How To Turn Your Company Into A Successful International Enterprise
- Editore:
Campus Verlag
- EAN:
9783593399454
- ISBN:
3593399458
- Pagine:
- 224
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Global Market Strategies
Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.
Fuori catalogo - Non ordinabile
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