Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs

Getting to Innovation is a detailed guide to achieving the critical first step in formulating creative and useful ideas-i.e., asking the right questions that define the challenges facing any organization. When it comes to true innovation, it's not formulating the great ideas, but asking the right questions that will ultimately lead to results. Getting to Innovation offers the tools to help every company tap into its most inspired thinking.