The Future of Service Post-COVID-19 Pandemic, Volume 2
Transformation of Services Marketing
- Editore:
Springer Singapore
- Collana:
- The ICT and Evolution of Work
- EAN:
9789813341357
- ISBN:
9813341351
- Pagine:
- 272
- Formato:
- Paperback
- Lingua:
- Inglese
Descrizione The Future of Service Post-COVID-19 Pandemic, Volume 2
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
