Fundamentals of Marketing
- Editore:
Oxford University Press
- EAN:
9780198748571
- ISBN:
0198748574
- Pagine:
- 408
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Fundamentals of Marketing
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Fuori catalogo - Non ordinabile
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