Frenemies
The Epic Disruption of the Advertising Industry (and Why This Matters)
- Editore:
HarperCollins Publishers
- EAN:
9780008296988
- ISBN:
0008296987
- Pagine:
- 368
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Frenemies
The author of "Googled" looks over the changes and threats faced by the advertising and marketing industry, with the emphasis on technology and algorithms making what was in the Madison Avenue days an art into something closer to a science. *Also appeared in June Buyer's Notes*
Fuori catalogo - Non ordinabile
€ 28.42
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