Free Comic Book Day

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of Flying Colors Comics in Concord, CA brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine. Free Comic Book Day started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors. The next event will be on May 7, 2011. Free Comic Book Day is scheduled on the first Saturday of May. It has often been tied to the release of a major theatrical film adaptation of a well known superhero property, in order to take advantage of the film's heavy promotion and related press about the comic book medium.