Framing, Overconfidence and Regret in Italian Banking Litigations

In times of innovations and rapid evolutions, economic theory has changed as well. Therefore, nowadays one assumption stands firm: the concept of the fully-rational Homo Oeconomicus does not fit the reality anymore. Many factors might affect the decision-making process and thus lead to a suboptimal evaluation. According to Behavioural sciences, those inefficiencies are mainly related to mental distortions (¿Biases¿). The author has studied their manifestation among banking-customers relationships with the aim of finding evidence of their impact and significance in Italian ADR litigations. The piece of work provides also an overview on the main aspects of the behavioural theories and economic precepts related to the analysis.