Framed communities

The South African President delivers a State of the Nation Address every year. In this speech he conveys his opinion on the current state of affairs in the country. The country¿s different media channels report extensively on this speech. These reports can, however, be regarded as much more than simple commentaries on the speech ¿ they are in fact reframed and rewritten versions of the speech that affect, shape and sustain the opinions and ideologies of their readers.Therefore, it is vital to investigate this process and how it affects both the target text and the target readership.