Foreign Investment Promotion di Pawel Capik edito da Springer-Verlag GmbH
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Foreign Investment Promotion

Governance and Implementation in Central Eastern European Regions

EAN:

9783030136574

ISBN:

3030136574

Pagine:
250
Formato:
Hardback
Lingua:
Tedesco
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Descrizione Foreign Investment Promotion

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

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