Forecasting For The Pharmaceutical Industry
- Editore:
Gower Publishing Ltd
- EAN:
9780566086755
- ISBN:
0566086751
- Pagine:
- 180
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Forecasting For The Pharmaceutical Industry
Explains the basis of a successful balanced forecast for products in development as well as marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and more.
Fuori catalogo - Non ordinabile
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