Fodor's Northern California: With Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips

COMPETITIVE ADVANTAGE: . In 2018, Fodor's Northern California was the most popular Northern California guidebook sold; it led the market with a 35% market share. (Source: DecisionKey 2018). Fodor's Northern has more maps-including a pull-out map-than other guidebooks to the region, and detailed road trip itineraries not found in competitor guides. . Brand-new, curated and definitive lists on the best of the best throughout California.FULLY REDESIGNED!. New front cover has eye-catching full-bleed images with key selling points on the front. New back cover is fully-redesigned. Visually focused with more color and images including more full and half-page images throughout and color-coded category icons. Other useful features ion Great Itineraries, Walking Tours, Calendar of Events. "Travel Smart" (logistical planning tips section) has been moved to the front of the book and redesigned to be more infographic in feel. Stronger Voice and Opinions of all Fodor's guides are more friendly and conversational in tone, offering stronger opinions and more personality. Fodor's goes beyond informational to being inspirationalTOURISM TRENDS: . Highway 1, which wraps around the gorgeous Big Sur coastline, has reopened since landslides in 2017 forced its closure. . Travel spending in California increases annually. Visitor arrivals on domestic flights increased by 5.6% year over year from 2016 to 2017. Source: industry.visitcalifornia.com. Yosemite had 4.2 million visitors in 2018 (91% of which were Americans). San Francisco had 25.6 million visitors in 2017. Oakland made National Geographic's best Trips for 2019 list CURATED AND RELEVANT: . Focused coverage on only the best places so travelers can make the most out of their limited time. . Carefully vetted recommendations for all types of establishments and price points.CONCISE: . Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description.