Firms in the Fashion Industry edito da Springer International Publishing
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Firms in the Fashion Industry

Sustainability, Luxury and Communication in an International Context

EAN:

9783030762575

ISBN:

3030762572

Pagine:
192
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Firms in the Fashion Industry

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

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