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The Fashion Business
Theory And Practice In Strategic Fashion Management
- Editore:
Taylor & Francis Ltd
- EAN:
9780367490539
- ISBN:
0367490536
- Pagine:
- 240
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Fashion Business
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.
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