Examples of Breached Promises Leading to Relevant Inconsistencies

Seminar paper from the year 2015 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,0, Leipzig Graduate School of Management, course: Business Ethics, language: English, abstract: This home assignment firstly explores in two case studies how corporations create relevant inconsistencies from a customer perspective, leading to ethical breaches. In a second step, measures to prevent these inconsistencies are proposed. The two case studies - covering United Airlines and LIDL - are illustrated by means of photo and video material.