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EWOM and the 3W's
Who, Why and What
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659504532
- ISBN:
365950453X
- Pagine:
- 72
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione EWOM and the 3W's
Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.
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