The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace di Don Schultz edito da ROUTLEDGE
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The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace

The Customer-driven Marketplace

Editore:

ROUTLEDGE

EAN:

9781138008946

ISBN:

113800894X

Pagine:
136
Formato:
Paperback
Lingua:
Inglese
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Descrizione The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace

This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.

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