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Ethnographic Thinking
From Method To Mindset
- Editore:
Left Coast Press Inc
- Collana:
- Anthropology & Business
- EAN:
9781629581194
- ISBN:
1629581194
- Pagine:
- 120
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Ethnographic Thinking
This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
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