Entrepreneurship And Small Business Management
- Editore:
Pearson Education (us)
- EAN:
9780135030318
- ISBN:
0135030315
- Pagine:
- 736
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Entrepreneurship And Small Business Management
Written by award-winning experts, Steve Mariotti and Caroline Glackin, ""Entrepreneurship and Small Business Management "" presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
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