Enhancing Job Performance Through Innovative Employee Motivation Strategies in the Indian Telecom Sector. A Deep Dive into Andhra Pradesh

Document from the year 2023 in the subject Leadership and Human Resources - Employee Motivation, grade: A1, Yogi Vemana University (YOGI VEMANA UNIVERSITY), course: BUSINESS MANAGEMENT, language: English, abstract: This comprehensive research aims to delve into the employee perceived motivational strategies of telecommunications companies in Andhra Pradesh, India, and assess their implications on the workforce. Specifically, it intends to scrutinize the direct and indirect influences of motivational strategy dimensions on employee job performance, mediated through organizational learning and work engagement. In this profound study, the focus is on the booming telecommunications market in India, which presently stands as the second largest globally. The research emphasizes evaluating the impact of corporate motivational strategies on the job performance of employees situated in Andhra Pradesh. The initial section provides a theoretical framework outlining the core principles of motivation, followed by an insight into organizational learning and job performance metrics. Subsequently, an extensive literature review and research methodology delineate the current research gap and introduce the study's conceptual model. Further, an exhaustive exploration of the Indian telecommunications industry unfolds, illustrating its evolution and current structure, with detailed analyses of leading companies such as BSNL, Bharti Airtel, Vodafone Idea, and Reliance Jio. The subsequent chapters present a descriptive and structural analysis, examining various facets of employee motivation and its repercussions on job performance, with a focal point on comparing the public and private telecom sectors concerning diverse dimensions of employee motivation. In the concluding segments, the outcomes are discussed, presenting both theoretical and managerial implications, coupled with recommendations for future research endeavors.