The End Of Marketing As We Know It
- Editore:
HarperCollins Publishers
- EAN:
9780006531845
- ISBN:
0006531849
- Pagine:
- 272
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The End Of Marketing As We Know It
Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of "neo-marketing".
Fuori catalogo - Non ordinabile
€ 9.00
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