Employee Engagement in Media Management di Stavros Georgiades edito da Springer-Verlag GmbH
Alta reperibilità

Employee Engagement in Media Management

Creativeness And Organizational Development

EAN:

9783319162164

ISBN:

3319162160

Pagine:
120
Formato:
Hardback
Lingua:
Tedesco
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Descrizione Employee Engagement in Media Management

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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