Alta reperibilità
Empathetic Marketing
How to Satisfy the 6 Core Emotional Needs of Your Customers
- Editore:
Palgrave Macmillan
- EAN:
9780230340275
- ISBN:
023034027X
- Pagine:
- 235
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Empathetic Marketing
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti