Economics of Strategy

In today's global recession, strong management of firmsand organizations are of the utmost importance. Economics ofStrategy focuses on the key economic concepts students mustmaster in order to develop a sound business strategy. The text alsobrings economic theory and strategic analysis to life in anengaging and uniquely modern way. Besanko, Dranove, Shanley, andSchaefer have collaborated for over 15 years to build anintroductory business course that combines basic concepts fromeconomic theory of the firm and industrial organization with ideasfrom modern strategy literature. Ideal for undergraduate managerial economics and business strategycourses, Economics of Strategy offers real-worldapplications to make these courses more relevant. Armed withgeneral principles, today's students--tomorrow'sfuture managers--will be prepared to adjust their firms'business strategies to the demands of the ever-changingenvironment