Economic Analysis of India as a Potential Location for HelloFresh

Seminar paper from the year 2018 in the subject Business economics - Economic Policy, grade: 1,3, Wiesbaden University of Applied Sciences, language: English, abstract: India has evolved to become one of the leading industrialised economies in the world and realised remarkable socioeconomic development since its independence only seven decades ago. However, India is still facing numerous challenges hampering the economic development of this nation. Not only economic welfare, but also social, political and environmental aspects play an important role for assessing the risk and attractiveness of India for a project. This paper will conduct an economic analysis of India as a potential location for the project ¿HelloFresh¿. First, a short presentation about HelloFresh will be given, followed by an illustration about the country¿s background including general information and a demonstration on Indiäs health and educational issues. After that, the development of macroeconomic indicators for the last three years will be depicted. This includes the analysis of Indiäs GDP, GDP growth, composition of GDP, GDP per capita and distribution of GDP. Furthermore, the topics inflation, unemployment, Indiäs balance of payment situation, government and foreign debt situation will be elaborated before the exchange rate system and development will be explained. In the fifth chapter, the most important project specific indicators of the evaluation of the market entry case study will be presented, followed by the presentation about major potentials and problems of Indiäs economy. Finally, a comparative assessment of India as a potential location for HelloFresh will be illustrated.