Ecommerce Analytics
Analyze and Improve the Impact of Your Digital Strategy
- Editore:
Pearson Education (US)
- Collana:
- FT Press Analytics
- EAN:
9780134177281
- ISBN:
0134177282
- Pagine:
- 368
- Formato:
- Hardback
- Lingua:
- Inglese
Descrizione Ecommerce Analytics
Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is a complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behaviour, increase conversion rates, strengthen loyalty, optimise merchandising and product mix, streamline transactions, optimise product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualisation; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organisation, across your entire customer lifecycle.
