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The book explores the multi-faceted field of fashion exhibitions curation from a socio-cultural, an historical and an aesthetic angle. The main features and approaches that characterize this practice internationally are considered within the frame of contemporary popular cultural, with a focus on the contaminations between the art and the market.In the first part of the book the authors discuss the theory and practice of curating, analysing the critical-historical transformations within geographical and cultural variations. Specific relation with art and the museum entails different curation styles in Northern and Southern Europe, the United States and Asia. The second part of the book suggests some innovative research hypothesis on the evolving relation between the art space of the exhibition and branded spaces, such as "shops”, "fashion hotels" and "art foundations" in the name of major luxury brands. Sketching a new perspective on cultural consumption, the book drives the reader's attention on the curation of fashion in space as an emerging practice to explore both the status of fashion the nature of nowadays brands from an original point of view.