The Dynamics of Advertising
- Editore:
Routledge
- EAN:
9789058230843
- ISBN:
9058230848
- Pagine:
- 300
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Dynamics of Advertising
This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.
Fuori catalogo - Non ordinabile
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